Trimming the fat is hardly a mantra that needs to be followed at fashion weeks, of all places, even in these straitened times. But with the recessionista having replaced the fashionista as the global chill hit haute couture, it was just a matter of time before “show-sentation” (a cross between a show and presentation) made its debut in the fashion lexicon.
That, in essence means cutting out the show-off quotient of ramps, sets, top models and apres-show parties and getting down to the basics of wooing columnist comments and buyers’ approvals instead in smaller gatherings. In fact a company that provides backstage support such as ironing, hemming and dressing models in New York’s fashion week catwalk shows has admitted to a 25% drop in business this season.
To add to the woes of record low temperatures and snowy weather, January retail sales figures showed a 1.8% fall for the top 50 retailers in the Thomson Reuters index. And even bellwether luxury conglomerate LVMH reported a year-end slowdown in sales while recording a narrow increase in its 2008 earnings of e2 billion ($2.5 billion) over last year.
No wonder international couturiers